It Only Works If They Remember Your Name
How many times have you met someone and two seconds later realized you don’t remember the person’s name? Unfortunately, the same thing may happen to people who are introduced to your sales pros for the first time. Encourage your team to use these name-badge techniques to make sure people remember them:
WEAR YOUR NAME BADGE HIGH ON YOUR RIGHT SHOULDER.
Most of us are right handed, so it’s tempting to put our badge on the left. Instead, make it easy for people to refresh their memories by glancing at your written name when you’re shaking hands (always on the right).
JUST YOUR FIRST NAME – LARGE.
Make it easy for new acquaintances to introduce you to someone else. Don’t worry about your last name at first, because you’re going to give them your card later.
UNDER YOUR NAME – WRITE WHAT YOU DO.
Don’t put your company name, which may not be descriptive, but a few words that describe what you do in the way that your clients generally refer to you. “Computer Guru” is better than “Systems Engineer.” “Stockbroker” is more descriptive than “Financial Planner.” “Loan Goddess” is more memorable than “Mortgage Broker.”
Business is a name game. Make yours easy to remember.