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Book List

REFERRAL BASICS

The World’s Best Known Marketing Secret: Word-of-Mouth Marketing by Ivan Misner

Expecting Referrals: The Resurrection of a Lost Art by Scott A. Kramnick

Endless Referrals: Network Your Everyday Contacts into Sales by Bob Burg

Rain Making: Attracting New Clients by Ford Harding

 

NETWORKING BASICS

Secrets of Savvy Networking by Susan RoAne

Networking Know-How by Anne Baber & Lynne Waymon

Great Connections: Small Talk & Networking for Business People by Baber & Waymon

Power Networking: 55 Secrets by Donna Fisher & Sandy Vilas

Networking Success by Anne Boe

 

WHERE TO NETWORK

Endless Prospects: 301 Tactics to Reach Hard-to-Reach People by C. Richard Weylman

Is Your “Net” Working by Anne Boe with Bettie B. Youngs

 

WHAT TO DO WHEN YOU GET THERE

How To Work A Room by Susan RoAne

Nobody to Somebody in 63 Days or Less by Joseph C. Ilvento

 

FOLLOW THROUGH

Make Your Contacts Count by Anne Baber & Lynne Waymon

The One To One Future by Don Peppers & Martha Rogers, Ph.D.

52 Ways To Re-connect, Follow Up, & Stay in Touch by Anne Baber & Lynne Waymon

Power Lunching by E. Melvin Pinsel & Ligita Dienhart

Power Schmoozing: The New Etiquette For Social and Business Success by Terri Mandell

Manage Your Time/Market Your Business by Ruth Klein

It's Who You Know: Career Strategies For Making Personal Contacts by Cynthia Chin-Lee

 

BUSINESS BASICS 

The E-Myth by Michael Gerber

Million Dollar Consulting by Alan Weiss

Time Tactics of Very Successful People by Eugene Griessman

 

MARKETING BASICS

The Green Banana Papers by Chris Coleman

Getting Business to Come to You by Paul and Sarah Edwards, Laura Clampet Douglas

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Why Good Girls Don’t Get Ahead, But Gutsy Girls Do by Kate White v 10 Secrets of Marketing Success by Rick Crandall Street

Smart Marketing –by Jeff Slutsky

High-Impact Marketing on a Low-Impact Budget by John Kremer & J. Daniel McComas

 

SALES BASICS

The Sales Bible by Jeffrey H. Gitomer

Selling The Invisible by Harry Beckwith

The Invisible Touch by Harry Beckwith

 

PUBLIC RELATIONS BASICS

The Zen of Hype by Raleigh Pinskey

Creating a Million Dollar Image for Your Business by Bobbie Gee

More Power To You: Communicate to Success by Connie Brown Glaser

How Winners Do It: High Impact Skills For Your Career Success by Michael Mercer, Ph.D.