Book List
REFERRAL BASICS
The World’s Best Known Marketing Secret: Word-of-Mouth Marketing by Ivan Misner
Expecting Referrals: The Resurrection of a Lost Art by Scott A. Kramnick
Endless Referrals: Network Your Everyday Contacts into Sales by Bob Burg
Rain Making: Attracting New Clients by Ford Harding
NETWORKING BASICS
Secrets of Savvy Networking by Susan RoAne
Networking Know-How by Anne Baber & Lynne Waymon
Great Connections: Small Talk & Networking for Business People by Baber & Waymon
Power Networking: 55 Secrets by Donna Fisher & Sandy Vilas
Networking Success by Anne Boe
WHERE TO NETWORK
Endless Prospects: 301 Tactics to Reach Hard-to-Reach People by C. Richard Weylman
Is Your “Net” Working by Anne Boe with Bettie B. Youngs
WHAT TO DO WHEN YOU GET THERE
How To Work A Room by Susan RoAne
Nobody to Somebody in 63 Days or Less by Joseph C. Ilvento
FOLLOW THROUGH
Make Your Contacts Count by Anne Baber & Lynne Waymon
The One To One Future by Don Peppers & Martha Rogers, Ph.D.
52 Ways To Re-connect, Follow Up, & Stay in Touch by Anne Baber & Lynne Waymon
Power Lunching by E. Melvin Pinsel & Ligita Dienhart
Power Schmoozing: The New Etiquette For Social and Business Success by Terri Mandell
Manage Your Time/Market Your Business by Ruth Klein
It's Who You Know: Career Strategies For Making Personal Contacts by Cynthia Chin-Lee
BUSINESS BASICS
The E-Myth by Michael Gerber
Million Dollar Consulting by Alan Weiss
Time Tactics of Very Successful People by Eugene Griessman
MARKETING BASICS
The Green Banana Papers by Chris Coleman
Getting Business to Come to You by Paul and Sarah Edwards, Laura Clampet Douglas
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Why Good Girls Don’t Get Ahead, But Gutsy Girls Do by Kate White v 10 Secrets of Marketing Success by Rick Crandall Street
Smart Marketing –by Jeff Slutsky
High-Impact Marketing on a Low-Impact Budget by John Kremer & J. Daniel McComas
SALES BASICS
The Sales Bible by Jeffrey H. Gitomer
Selling The Invisible by Harry Beckwith
The Invisible Touch by Harry Beckwith
PUBLIC RELATIONS BASICS
The Zen of Hype by Raleigh Pinskey
Creating a Million Dollar Image for Your Business by Bobbie Gee
More Power To You: Communicate to Success by Connie Brown Glaser
How Winners Do It: High Impact Skills For Your Career Success by Michael Mercer, Ph.D.