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Lurking Isn't Networking

Wendy Kinney

In the world of networking, just like the online world, it’s easy to lurk at the edge, learning and observing but not really participating. But that’s not networking!  Business networking is “high touch,” and it requires full engagement. Pass on these guidelines to ensure your sales people are really taking advantage of their networking opportunities:

JOIN THREE DIFFERENT TYPES OF BUSINESS NETWORKING ASSOCIATIONS.

Maximize your networking time by participating in one weekly and two monthly groups. You’ll benefit in different ways from each. From some you’ll get industry education, business referrals, and community involvement. From others, you’ll be rewarded by social recreation and personal growth.

CONTRIBUTE AS AN OFFICER OR COMMITTEE MEMBER.

Once you join, don't just lurk! Ensure your networking success by serving in a visible position, so other members see you as a reliable, responsible, and contributing participant.

SHOW LURKERS HOW TO NETWORK.

Everyone knows how difficult it can be to join a group already in progress. That’s why people lurk. Make it your mission to help those who come in after you by inviting new members to serve on your committee, introducing them to each other, scheduling a three-way lunch, or hooking them up with a prospective client.

Make a name for yourself: Networker.